I’m Building My Way In
Strengthen your positioning, create content people have a reason to follow, work toward your first 1,000 followers and prepare your account for TikTok Shop.
A 90-Day Holiday TikTok Shop Coaching Experience for Women 40+
The Shop Creator Growth Lab
Get seen. Get selling. Get strategic.
Whether you are working toward your first 1,000 followers, trying to turn samples into sales or ready to scale what is already working, there is a place for you inside the Lab.
Begins October 1, 2026
90 days of coaching and support
Join the Growth Lab
Klarna and Afterpay are available at checkout.
90 DAYS
Your next chapter can create income
You don’t need three different programs. You need support that meets you where you are.
Maybe you are not in TikTok Shop yet. Maybe you have access, but samples, sellers and requirements have you wondering what you signed up for. Or maybe you are already making sales and know you could be more strategic. We will start with where you are and help you move forward from there.
Choose your starting point.
Then let’s get to work.
Then let’s get to work.
Choose your starting point
I’m Ready to Work My Shop
Find better products, evaluate sellers, request samples strategically, manage your obligations and create shoppable content that still sounds like you.
I’m Ready to Scale What Sells
Find the proof, repeat the winners and grow with some sense through analytics, stronger systems, campaigns, bonuses and holiday opportunities.
October through December
Your 90-day roadmap
Each month has a clear focus, so you are not trying to fix everything at once.
October
Get Positioned
- Choose your starting point
- Build toward 1,000 or 5,000 followers
- Navigate the Creator Pilot Program
- Choose products with a sales plan
- Build your holiday product strategy
November
Get Selling
- Prepare for Black Friday in week one
- Create gift guides and product roundups
- Turn one product into multiple videos
- Create urgency without sounding frantic
- Study clicks, orders and commissions
December
Get Strategic
- Finish holiday sales strong
- Use last-minute and self-care angles
- Explore campaigns and seller bonuses
- Identify evergreen products
- Build your next 90-day plan
Teaching plus real support
Learn it. Apply it. Bring your questions.
Weekly
Focused Lab Lessons
A practical video drops at the beginning of every week with guidance and action steps for each starting point.
2× Monthly
Monday Coaching Calls
Meet with Knifie at 6:00 p.m. ET to plan your week, ask questions, review content and work through what is keeping you stuck.
90 Days
Private Facebook Community
Get accountability, timely updates, feedback and support between calls without trying to figure everything out alone.
Save the dates
Monday coaching and support calls
All calls begin at 6:00 p.m. ET. Replays will be available.
Oct 5Oct 19Nov 2Nov 16Dec 7Dec 21
Everything included
The strategy, tools and support to move forward
Complete TikTok Shop Samples to Sales course
12 weekly Lab Lessons
Six live coaching and support calls
Call replay library
Private 90-day Facebook community
1K-to-5K TikTok Shop Action Guide
Four Ways to Earn Action Guide
Holiday planning resources
Weekly accountability and feedback
This is bigger than free samples
Your experience and your voice have value.
One helpful video can introduce a product, solve a problem and continue creating sales long after you post it. That is why this work connects to my larger mission: helping women over 40 turn their lived experience into retirement income through digital assets.
Free samples are cute. Sales are better.
The course teaches you the process.
The Growth Lab helps you apply it to your account, products, content and goals.Founding cohort enrollment
The Shop Creator Growth Lab
$297
The $297 founding cohort price is available through Friday, September 18 at midnight ET. Enrollment will remain open after the deadline, but the investment will increase to $397 beginning Saturday, September 19.
- 90 days of training, coaching and community support
- Samples to Sales course and both action guides
- Six Monday support calls and all replays
- Holiday sales strategy from October through December
Klarna and Afterpay are available at checkout. The deadline is firm; no extensions will be offered.
Questions before you join?
Frequently asked questions
What if I’m not in TikTok Shop yet?
You can still join. The Building My Way In starting point will help you work toward your first 1,000 followers, prepare your page and understand what comes next.
What if I’m already making sales?
You belong in Scaling What Sells. We’ll focus on analytics, winning products, repeatable content, campaigns, seller bonuses and holiday growth opportunities.
What if I’m inside the Creator Pilot Program?
We’ll help you understand the program, protect your account, work within the current limitations and build toward the requirements shown inside your account.
Do I have to attend every call live?
No. Calls will be recorded and placed in the community, although attending live gives you the opportunity to ask questions and receive coaching in real time.
Does the program guarantee followers, samples or income?
No. TikTok controls platform access, eligibility and distribution, and individual results vary. You’ll receive strategy, education, feedback and support, but you are responsible for completing the work and following current platform policies.
You don’t have to know everything before you start
Know where you are. Decide where you’re going. Then do the work.
Wherever you are starting, we will spend the next 90 days helping you get seen, get selling and get strategic.
Join the Growth Lab